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Samu for VPs of Sales

Your forecast is an opinion. Until it isn't.

Every CRM forecast is declarative: it depends on what reps log. Samu builds yours from the signals in every conversation and tells you which deals will actually close.
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Why do VPs of Sales choose Samu?

Decisions from data, not gut feel

Your operation generates thousands of conversations a month, and your CRM only knows the reported version of each one. That's the base your forecast, your leadership reviews, and your investment decisions are built on. Samu flips the flow.

Sales forecast accuracy: why forecasts miss and how to fix it

Ask any VP of Sales, sales director, or CRO how much they trust their forecast and the honest answer is usually a range, not a number. It isn't a tool problem or a methodology problem: it's the input. If what gets logged is an opinion, the forecast is an opinion formatted as a report.

The unit of analysis is the whole deal

Samu doesn't score isolated calls: it evaluates the whole deal. The video demo, the WhatsApp voice notes that followed, the in-person meeting with the decision maker — everything consolidates into a single read per opportunity, with the breakdown by rep, team, and region that a leadership review needs.

Defending the investment with your own data

When it's time to justify the spend, the argument builds itself: your own operating data is the business case. That's how Mandü (Visma group) took Samu from one team to eleven companies across three countries — the board presentation came straight out of the tool. With SOC 2, guided onboarding, and a 90-day guarantee, the risk conversation is short. If you want to compare your reported forecast against the signals in your own pipeline, book a demo.

100%
of the pipeline read from real signals
0
end-of-quarter surprises
24/7
forecast updated in real time

A forecast built from signals

Every deal is read from its real conversations, not from what's reported.

You see the miss mid-quarter

You know weeks in advance if the number isn't going to land.

Reports that defend themselves

Numbers that come from observed data, with the history one click away.

Your operation, connected to your AI

Deals and signals available over MCP for Claude, ChatGPT, or your agents.

Key features

Everything Samu does for your team

Deal Predictions

Analyzes signals across meetings, WhatsApp, and phone calls to tell you which deals you'll close this month.

Agents for Your Reps

You wrap up a meeting and Samu's agents run the next steps on their own. Draft proposals and follow-ups ready for you to approve. The agents work for the rep, never with the customer.

Samu tailored to your company

Everything Samu measures, extracts, and summarizes is configurable from the dashboard. No tickets, no implementation, no waiting on anyone.

Samu is there on every channel you sell in

Native WhatsApp integration

Real-time analysis of WhatsApp texts, voice notes, and calls.

Video call analysis

Samu works with Zoom, Meet, WhatsApp, and phone calls.

Covers what happens offline

Use Samu at in-person meetings and events.

Your CRM up to date, automatically

Your CRM always up to date, with zero effort from your reps.

35 reps across 8 countries ramping up without coordinating a single calendar.
Nicolás Kunstmann Rojas
Sales Director & Co-Founder, Drivin
How does it work?

Empowering your work with Samu is simple

01
Connect your channels
Video calls, phone, and WhatsApp ready in less than 10 minutes.
02
Samu captures and processes
Every conversation is recorded, analyzed, and integrated into the CRM without any effort from your team.
03
Make decisions with confidence
At-risk deals, sales rep performance, and forecasts from concrete signals. In real-time.

What the VP of Sales usually asks us

How accurate is Samu's forecast?

More accurate than a declarative one, by design: it doesn't depend on what the rep remembers or chooses to report, but on signals observed in the conversations. And it improves with every team: it's calibrated on your history and your process.

How does it compare to my CRM's forecasting?

Your CRM's forecast processes whatever the rep logged. If the input is an opinion, the forecast is an opinion formatted as a report. Samu generates the input from the real conversation — that's the fundamental difference.

Walk into the next forecast review with the real pipeline.

Book a demo and compare your reported forecast against the signals.

90-day guarantee

Personalized onboarding

90-day guarantee

Personalized onboarding

90-day guarantee

Personalized onboarding

90-day guarantee

Personalized onboarding