Samu plans

The only real cost is selling without data.

Pick the plan that gives your team a reliable forecast, automatic follow-up, and real pipeline visibility — without adding admin work.

Growth
$150
/month
Built for teams that want to stop selling blind and start seeing what happens in every conversation.
Includes:
  • Integration with WhatsApp, video calls, and phone calls
  • Unlimited recording + data capture on every interaction
  • Custom Samu Score + unlimited observers
  • 3 users included
  • Extra user: $40/month
Pro
most popular
$250
/month
Built for teams that want to measure performance and tighten follow-up with end-to-end CRM integration.
Includes:
  • Everything in Growth, plus:
  • Advanced CRM integration
  • Teams + customizable video call assistant
  • MCP integration — connect Samu to Claude, ChatGPT, or your AI agent
  • 5 users included
  • Extra user: $49/month
Enterprise
$900
/month
Built for scaling organizations that need security, compliance, and dedicated support.
Includes:
  • Everything in Pro, unlimited, plus:
  • Custom roles and permissions
  • Premium support (Slack, dedicated CSM)
  • Data team reports + API access
  • Compliance: SOC 2 and advanced security
  • 15 users included
  • Extra user: $55/month
Calculate your return

What is Samu worth to your team?

Not using Samu has a cost too. Find out what yours is.

Two numbers. We do the math.

* Estimate: 20 hours saved / month / rep.
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Your estimated return

Hours recovered
per month
≈ 1 extra rep
Revenue recovered
in deals saved
Estimated net ROI
vs. Pro plan cost
Benefits you can't put a number on:
  • A forecast you can take to the board.
  • Shorter, sharper pipeline meetings.
  • Reps who don't lose time to admin work.
  • Real data to decide which deals deserve your time.
Our guarantee

The only risk is not trying Samu

Smiling man in a suit looking at a white laptop he's holding with one hand.

Personalized onboarding

We're with you from day one.

90-day guarantee

If your sales don't improve, we refund your investment.

Real hands-on support

A sales specialist helps you roll it out.

90-day guarantee

Personalized onboarding

90-day guarantee

Personalized onboarding

90-day guarantee

Personalized onboarding

90-day guarantee

Personalized onboarding

Compare Samu plans

Product comparison
Growth
$150/month
Pro
$250/month
Enterprise
$900/month
Integrations
CRM — Core connection to push and pull data
CRM Notes / Meeting — Call summaries logged automatically as notes
CRM Properties — Updates custom fields based on the conversation
Two-way CRM — Filter and view opportunities by pipeline stage
WhatsApp — Conversation capture
Manual sync
100% automatic
100% automatic
IVRs — Analyze phone system recordings
Manual recording upload (Zoom, Meet, your own recordings)
5 hrs per user/month
20 hrs per user/month
API Out — Automatically push notes, insights, and metrics to other systems
API In — Enrich the analysis with external data
MCP — Connect Samu to Claude, ChatGPT, or other AI agents
Limits and configuration
Active users included
3
5
15
Cost per extra user
$40/month
$49/month
$55/month
Distinct call types you can analyze
3
10
Unlimited
Custom fields per call type
5
10
Unlimited
Maximum length of analyzed calls
2 hours
4 hours
Unlimited
Assistant customization (image, name, messages)
Support
Email and chat
Slack — Direct line to the Samu team
CSM — Dedicated Samu contact
Monthly reports with usage insights and results
AI
Analysis across multiple meetings at once
5/month/user
20/month/user
Unlimited
Chat with the Meeting — Internal chat on every call
SPICED sales analysis
Exports
Reports — Automated reports with metrics and insights
Transcript — Full text of every call
Compliance
SOC 2 and advanced security
Team management
Teams — Group users by department or region
Up to 3
Unlimited
Custom roles — Beyond Admin, Manager, Rep, and Observer

Frequently asked questions

How much does Samu.ai cost? What are the plans?

Three plans, with pricing adapted to each region: • Growth — USD 150/month · 3 users included · extra user USD 40/month • Pro — USD 250/month · 5 users included · extra user USD 49/month • Enterprise — USD 900/month · 15 users included · extra user USD 55/month Each plan includes a set number of active users; beyond that, an additional cost per user applies. "Observers" (marketing, product, or other departments that only view data) do not consume commercial licenses. The plan structure is the same in all countries; only the final price changes based on local currency and taxes.

What is included in each plan?

Growth (USD 150/mo) • Integration with video calls, phone calls, and WhatsApp • Unlimited meeting recording • Sync notes and action items to CRM • Samu Score (AI-powered meeting score) • Unlimited observers (marketing, product, etc.) • CRM integration (meeting notes and basic properties) Pro (USD 250/mo) — everything in Growth, plus: • Advanced CRM integration (bidirectional and more automated) • User team organization • Customizable video call assistant • Manual upload of historical recordings • Export reports and transcripts Enterprise (USD 900/mo) — everything in Pro, plus: • Customizable roles • Premium support (Slack, dedicated CSM) • Custom reports from the data team • Full API access (Out / In) • Access to SOC 2 reports and support for your security team (CISO), plus compliance controls

Which plan is right for me?

• Growth: for teams looking to gain visibility into their pipeline and conversations, with all the essential features. • Pro: for teams ready to analyze performance, work in groups, upload historical recordings, and utilize advanced CRM integrations. • Enterprise: for organizations looking to scale, featuring custom roles, advanced security and compliance (SOC 2 report access and CISO support), dedicated Slack + CSM, and custom reporting.

Does the price include WhatsApp, video calls, and CRM?

Yes. All three plans include integration with video calls, phone calls, WhatsApp, and IVRs, as well as CRM integration. In the Pro and Enterprise plans, the CRM integration is bidirectional and more automated, while Enterprise adds more analysis hours per user and virtually unlimited limits on call types and custom fields.

Can I start with one plan and then upgrade or downgrade later?

Yes. Many teams start with Growth or Pro for a pilot with a small group of salespeople and then scale to Pro or Enterprise as they add teams, advanced integrations, or specific security and support needs. Plan changes are coordinated with our sales team; there are no restrictions on upgrading or downgrading.

Try Samu today. The last decision you'll make without data.

90-day guarantee

Personalized onboarding

90-day guarantee

Personalized onboarding

90-day guarantee

Personalized onboarding

90-day guarantee

Personalized onboarding