Reliable data at the source, not cleanup at month-end
Bad data doesn't get fixed in the report: it gets fixed at the source. Samu generates complete, consistent data where it's born — in the conversation.
Sales Ops data quality: it gets solved at the source
Every Sales Ops (or Revenue Operations) team knows the cycle: the business asks for reliable reports, the CRM has empty fields, and the usual fix is a data hygiene campaign — reminders, required fields, adoption dashboards. It works for a few weeks and then decays. It isn't a discipline problem: as long as the data depends on a rep typing it in, quality will be a permanent battle.
Process measured, not assumed
Every conversation is evaluated against criteria you configure based on your methodology (SPICED, BANT, or your own framework). The house methodology stops being a document and becomes a measurement — and every morning the automated reports land with each manager on their own: score by rep, competitors mentioned, deals at risk.
Integration with your stack, no migrations
Native writes to HubSpot, Salesforce, Pipedrive, and Freshsales; API for everything else; and structured exports when IT won't allow direct connections. The write logic is configured with you: which objects get created, under which rules, on top of your existing field structure. If you want to see your CRM fill itself from your own conversations, book a demo.
The CRM fills itself at the source
Activities, notes, and fields enter on their own from every conversation.
100% customizable extractors
What gets said turns into the CRM properties that you define.
Scores by call type
A discovery isn't evaluated like a demo; you define the criteria.
Samu as the source for your stack
Connect deals and signals over MCP to your reports and AI agents.
Everything Samu does for your team
Deal Predictions
Agents for Your Reps
Samu tailored to your company
Samu is there on every channel you sell in
Real-time analysis of WhatsApp texts, voice notes, and calls.
Samu works with Zoom, Meet, WhatsApp, and phone calls.
Use Samu at in-person meetings and events.
Your CRM always up to date, with zero effort from your reps.
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Sales Ops teams at these companies already run on Samu
Yes, and that's what makes the extractor different: you define what data gets pulled from the conversation and which CRM property it goes to. It's 100% self-serve — creating a new extractor takes no tickets and no development. Teams use it for everything from competitors mentioned to criteria specific to their own methodology, and they change it when the business changes.
The write logic is configured with you: which tasks to create, for whom, on which objects, and under which rules. Samu links every interaction to the right contact and deal; this logic gets fine-tuned during onboarding.
Sí, puedes cambiar los roles de los usuarios en cualquier momento desde el panel de administración. Esto es útil si un usuario asume nuevas responsabilidades o si cambian las necesidades de tu organización.
Samu is SOC 2 certified, and the Pro and Enterprise plans add advanced security and compliance features. During evaluation we provide documentation and support your IT and security teams directly.
Stop cleaning up the CRM. Start trusting it.
Book a demo and watch your CRM update itself.
90-day guarantee
Personalized onboarding
90-day guarantee
Personalized onboarding
90-day guarantee
Personalized onboarding
90-day guarantee
Personalized onboarding